What tools should be in your sales tech stack?
There are countless tools that can enhance your company’s productivity. The new world of software and automation might be intimidating, but these innovative tools can improve business management and simplify engagement, all while saving you time and money.
There are five kinds of tools that you need:
Email and Email warming tools are your best friend when it comes to keeping your prospects up to date. It’s good to have multiple email domains for your company, especially when you are doing outbound prospecting.
Email warming tools will help build your credibility over time. Allowing a warming period in the buyer’s journey prospers a relationship between you and your prospect. Using email warming tools allows you to be a part of your prospect’s community as they interact with your media on a consistent basis.
Here are a few email warming tools that work for us:
2. Customer Relationship Management
A reliable CRM software is the most important tool for any company. The days of using spreadsheets are in the past. CRM software is now the heart of sales and marketing. It allows you to have all your contacts, from cold leads to customers, in one place. Incorporating CRM software into your sales tech stack allows you to easily track all your opportunities and keep your tasks and activities organized.
Here are the top CRMs right now:
3. Lead Generation
If you’re doing outbound prospecting, lead generation tools will make finding contacts easier and faster.
Using lead generation tools can help you find potential customers with ease. They provide access to tons of information about people in your target market:
- Their names, emails, phone numbers, revenue, location, etc.
Here are our favorite lead generation tools:
4. Sales Engagement Platforms
Inbound and outbound engagement doesn’t need to be entirely manual anymore. Sales engagement platforms automate your campaigns (calls, emails, LinkedIn) and allow you structure your campaigns for different scenarios (e.g. follow ups, referrals, reconnecting). Sales engagement is beneficial for inbound and outbound leads alike. SEPs make it easier to cater to each of your prospect’s individual needs while saving time on your part.
Here are the top SEPs:
- Multichannel (Outplay and Salesgear)
- Prospecting + Lead Generation (Apollo)
- Email Automation (Instantly)
These are the best tools available that will help you better manage your tasks and keep you organized:
- Hubspot Meetings
AI Email Tools
Don’t miss out on these tools any longer. Prospect engagement and management doesn’t have to be complicated, so use these tools to your advantage and achieve your goals while saving money and time.